You can say goodbye to the slow going and heavy lifting — without a big cha-ching out of your bottom line — with database marketing software that does the work for you. We happen to know just the one. It’s a database marketing software suite designed for casino marketers, by casino marketers, and it’s called RECON. Best online casino usa - Choose this first class destination for online gambling instead and enjoy endless cash flow. Explore this wide array of gaming activities for every taste. Make your wallet grow fat by earning some easy cash with this online casino.
If you are just discovering online gambling, then you are probably wondering how to get started. On the one hand, you are excited about jumping into digital gambling and with an attractive bonus from your online casino dealer, and you can’t wait to start gaming. On the other hand, however, you are overwhelmed by the numerous jargons, gambling rules, strategies and games on offer.Well, in this article, you will learn all the basics regarding online gambling platforms including:- Getting Started - Pros and Cons of Gambling Online- Safety and Security- Responsible GamblingGetting StartedHow to Choose the Best Online CasinoBoth newbie and experienced gamblers find it very difficult to choose the best online casino platform. This is because there is a lot of casino website readily available on desktops, laptops, tablets and mobile phones. Finding the best platform can be quite tricky.Here are several things you should look for when signing up on an online casino:- The website should be fully-functional, responsive and feature an easy to use interface. You’ll want to log in, play a couple of games and log out during your free time. The last thing you need is a sophisticated website that is hard to navigate.- The online casino dealer should have a functional and straightforward cashier with multiple ways of making a deposit or withdrawal. - The platform should be accessible at all times without any downtimes or connection issues.- Highly secure and reliable with data privacy protection- Efficient software providers When selecting the best online casino, try out their demo options to assess the website functionality and usability. Also, ensure that the gambling site has the necessary casino license and is legal in the country you reside in. RegulationsAn important thing to understand before starting online gambling is that every country has its set of legislation regarding online gambling. If your country has strict gambling regulations, then some online casinos might block you from accessing their platform. Therefore, you should try to be conversant with your country’s gambling laws and regulations before trying to sign up in an online casino.Deposit and Withdrawals OptionsBefore signing up in any online gambling website, check which deposit and withdrawal options are available. Does the website provide a payment method that is available in your jurisdiction? Most reputable online casinos accept Visa and Mastercard debit and credit cards. Also, they use third-party payment methods like e-wallets, virtual credit cards, prepaid vouchers, checks, Skrill, Paypal, money transfer services, Ukash and Neteller among others.Knowing whether these payment options are available to you will improve your gambling experience.Pros and Cons of Gambling Online Some of the advantages and disadvantages of online gambling in comparison to playing at a real casino include:Pros- Great sign-up and in-play bonuses. The online gambling industry has grown in popularity over the years, and as more people turn to gamble online, industry players offer attractive bonuses in a bid to attract a large number of users to their platform. Online casinos can offer anything between 10 to 50% bonus to a user’s initial deposit when signing up. Online casinos also run promotions all the time, so it is possible to get started with a minimal deposit and get a huge win.- Online casinos are accessible from anywhere and anytime. Provided you have a connected device, you can enjoy your favourite gambling games in the comfort of your home, during a commute, at lunch break and so forth. - Online casino users can benefit from better rules, enjoy free rounds and other promos as compared to gamblers in a real casino.- You can access the game on your desktop, laptop, tablet or mobile devices 24/7 Cons
- Delayed customer service. In case you need to raise an issue, have a query or concern the customer service may not be readily available. Sometimes you may get impromptu responses, other times you may have to wait for days before getting feedback.- Depending on the website and payment method, receiving your winnings may take a while. Cashouts may take anything between two to four weeks to be credited back to your credit cards. Debit cards, may, however, be much faster, you can receive your cash in about three to five business days. Type of Games Available in Online CasinosSlots Slots are one of the most popular games in online casinos and can be accessed through multiple devices. Slots are very easy to play, perhaps this is why beginners mostly prefer them. Regardless, slot machines are hard to master. The odds are ever-changing, and therefore you cannot execute a strategy all you can do is play and leave it to chance.BlackjackYou can enjoy blackjack online by choosing between one to eight 52-card decks. To win this game and make your money you can either beat the dealer’s score, or you should not go beyond 21 points (you should not bust) RouletteRoulette is a much easier table game both online and in a physical casino. Just like in a real casino you can easily buy your chips, select your numbers and spin the roulette wheel directly from your mobile or computer Live Dealer GamesEnjoy live-time gambling experience directly from your connected devices. The live games are streamed in real-time and feature real dealers who play with real cards. Safety and SecuritySafety and security is a crucial factor that people consider before signing up to online gambling platforms. It is essential to go through the gambling website’s Privacy and Policy page so you can understand what information is collected, how it is used and what measures the platform takes to protect your information. Additionally, the ideal online casino website should also offer the highest level of encryption to secure your personal and financial data safely. So, to guarantee your safety, always be sure to use reputable online casinos and do your due diligence to understand their safety measures and security features.Responsible GamblingWhile there is real money at stake, gambling is supposed to be fun. Unfortunately, there is the time people lose their self-control and end up with a gambling addiction. Gambling addictions can ruin your work life, relationships and financial state, that is why it is essential to find appropriate help should you have any suspicion that you may have a gambling problem. When the fun stops, stop! Drumroll drawings. Tricked-out trucks. Cash tornadoes. Pulling off a successful casino promotion is harder than it may seem. Here are 15 tips, tricks, and ideas to get you there, without breaking the bank. (Unless, of course, Break the Bank is your promotion of choice.)
1. Start with planning.
Let’s start with the elephant in the room. It’s definitely more fun to think about what kind of game show briefcase you’ll use in that Deal-eo or No Deal-eo promo, or how the balloons will drop on the new car, but if your casino promotion idea is going to be successful, you need to set the fun aside and first ask yourself this: what, exactly, am I trying to do? Acquire new guests? Reward loyal guests? Increase guest spending? Increase visits? Once you settle on your goals, things get much easier.
A good marketing calendar has balance, a mixture of mass and targeted promotions. Sometimes the goal is to see a big bump in revenue; other times the goal is to boost a certain demographic or daypart. Targeted promotions can also elbow their way in front of the competition. (See #4.)
One other thing: Do not start with how much you should — or have to — spend. Expense should be planned in line with potential revenue, and you’re not going to know that until you define what you’re trying to achieve.
2. Determine how you’ll measure success.
You’ll need to know what “success” means in order to achieve it. This may sound like a “duh,” but it can get a bit tricky. Be sure to isolate your base business, as sometimes traffic isn’t driven by promotions. And in addition to traditional ROI calculations, you may want to check in on other less-obvious factors like customer satisfaction or conversion. Be sure to define how you’ll measure those in advance.
3. Know thy audience.
In order to know the right day, the right way to spread the word, the right briefcase for that game show promotion, get to know your audience as well as you possibly can. Because no matter how enticing you may think your promotion is, if your audience hasn’t heard, isn’t interested, or can’t come, you’re in for a flop.
If, for example, drive time is short and your identified target audience isn’t employed full-time, you may be able to bump that 50% slot floor occupancy on a Tuesday. Or, your audience demographics may tell you the smartest day to make the biggest bang for your buck is Friday, even though the slot floor occupancy is already at 60%.
4. Keep your guests close and your competition closer.
Best Online Casino Australia
The more you know about your competition, the better you can react or — better yet — act proactively. Keep an eye on competitive websites, Facebook pages, newsletters, and mailers. Identify timing and details on promotional events big and small, as well as competitive strengths, weaknesses, and potential impact on your business. And then act.
Say, for example, your competitor has their big monthly giveaway on a Saturday. Knowing your audience has limited discretionary income, you encourage they spend that money on the Friday preceding the giveaway with an enticing offer.
Technology makes competitive tactics crazy easy. Let’s say one of your high-spend customers is entering your competitor’s parking lot, headed to their Big Bucks promotion. You can send a real-time text that says, “Get over to our place in the next half hour and get a GUARANTEED 50 big bucks in FREE play.” Presto, guest-o. (Small Red Circle plug — we can help you get here. See #15.)
5. Know when enough is enough.
A promotional calendar that’s filled to the brim with exciting giveaways, gifts, and games will produce more profits than a calendar that has sporadic promotions, right?
Wrong.
A constant merry-go-round of promotions, and those ponies lose their luster. Guests are no longer excited. And, if you’re always in promo mode, how can you calculate the bump a particular promotion creates? When you spend money you can no longer measure, you stop being able to adjust, react, and improve your bottom line. Plus, if you’re not careful, those happy, excited guests become angry, entitled guests who wonder where their free meal is already.
When it comes to promotions, choose quality over quantity. Go back to the drawing board and remind yourself of your objectives. Evaluate if and when promotions fill those objectives, and get ahead of the game. Or the tournament. Or the drawing. You get the point.
6. Brand it.
If your promo name looks and sounds just like your competitor’s promo name, you just might have spent your money giving them business. Brand colors, typeface, name, tone, personality — make sure that promotion speaks to guests in your voice. And the more unmistakably yours, the better.
7. Limit time.
We are predictable, we humans, and we assign greater value to limited-time offers. From an old-fashioned circus barker’s “hurry, hurry, hurry” to today’s social media flash sales, time — or lack thereof — creates buzz. And buzz creates action.
Choosing the right start and end dates can have a big impact. Don’t run the promotion long enough, and your guests won’t have enough time to enter. Run it too long, and it loses its punch. Two to four weeks is usually the sweet spot, but it’s important to experiment with your particular casino audience.
8. Create a sense of mystery.
We know gamers index high for risk-taking behaviors. So, while many of us love a good mystery, your audience really loves a good mystery. Unlike a typical promotion, use mystery, and you use a lever to create excitement separate from the actual prize. Through an intriguing, mysterious challenge or adventure, your guests are more engaged and more motivated, which leads to higher participation.
Another benefit to using mystery in your promotions? Cost containment. While a guest might not come in if he or she knows, statistically, she’s likely to win a small bit of free play, that same guest may decide to visit if she’s guaranteed a “mystery” prize (that turns out to be that same free play).
9. Use theater.
These days, guests, hosts, staff, they’re all busy. What’s more, they’re bombarded with lots and lots and lots of messages. So if you want to capture attention, generate enthusiasm, and otherwise engage, go a little wild and bring out the theatrics. A stage, an announcer, music, dancing, balloons, game show drama, whatever it takes. Out of the ordinary — and that can include downright wacky — is the name of the memorability game. In addition to kick-butt promotion results, memorable experiences have the added benefits of building a positive brand, getting great word of mouth, and, ultimately, creating a bigger audience for your next promotion.
10. So who’s promoting this promotion?
The stakes are higher than you may think. If your crew buys in, understands, and is genuinely enthusiastic about a promotion, you just got yourself a lot of free PR. If, on the other hand, staff perceives taking part in the promotion as a chore — or they’re in the dark about the specifics — no amount of promotional ad spend will make up for what happens when your guests walk in the door.
Moral: Promote your promotion. Sell your staff. In fact, treat your staff as your customer. If you do a good job, they, in turn, will pass on that enthusiasm, help create buzz, and be walking examples of your brand.
11. Spread the word wisely.
If you’re encouraging participation in a mass promotion, it makes sense, of course, to buy mass media. If it’s a targeted promotion, though, think outside the box for ways to get your message directly to your target.
Or another way to think outside the box: What about turning a big mass promo into an acquisition strategy by taking a winning car — or another prize so cool your target audience just has to check it out — and showing it off outside your casino? State Fair? Local mall? Where are the customers you want to acquire?
12. Check goals against data.
After the promo, it’s time to dig into the data. Did the promotion create incremental revenue? Did you see a lift year over year? What type of players participated? Were expenses in line with revenue, or were they too high? Did the promotion attract new member signup on the day of the promotion? How was slot occupancy? Quickly get to the bottom of what worked and what didn’t, so you can process the whole picture while it’s fresh. If your data analysts are pulling manual reports, and getting your hands on data just isn’t going to happen quickly, it might be time to get some help.
13. Debrief already.
The numbers are one thing, but there’s always more to the story. Within the week, while everything is still fresh, make sure to gather info from the people closest to the promotion. Ask what worked and what didn’t. How were the lines? The weather? The logistics? How was the wait for the valet? Get the customer experience story that rounds out the numbers.
14. Present findings in a way that engages your audience.
Think about it. You just thoughtfully intrigued a target audience enough that you created a desired response. You now need to turn around and approach your managers, board, or tribal leadership the same way.
We’re guessing you have a small window of time in a room full of busy, sometimes impatient people. So get to what they care about right away: high level findings, recommendations, and an action plan. Keep it short and on-point. Create summary slides. And be prepared for those questions you know are coming.
15. Get help if you need it.
If your data analyst is pulling manual reports, and you’re not getting information for weeks, you can’t possibly gather great insight and react to that promotion in a timely or effective way. And if you have to analyze mail, email, and mobile communications separately, you’re probably sinking fast. How can you check goals against data across platforms, factor in guest experience, and recalibrate when you’re already well on your way with another promotion?
You can say goodbye to the slow going and heavy lifting — without a big cha-ching out of your bottom line — with database marketing software that does the work for you. We happen to know just the one. It’s a database marketing software suite designed for casino marketers, by casino marketers, and it’s called RECON. This little genius projects your profit margin before your promotion even runs. RECON mines, schedules, and replicates across mail, email, and mobile. It’s easy so you save lots of time. And it’s affordable because you’ll be able to create and streamline more and more cost-effective programs. If you’d like more info about RECON, our proprietary database marketing software, click here or call Angel Suarez at 612-875-7131.